Road Closed to Thru Traffic

  A week ago, a digital road sign appeared in my neighborhood saying “Street closed, August 12.” 

The notice caused a momentary, mental "hmmm" as I carried on with my mission of wherever I was going in my car. I gave the sign nary a thought after that one flicker of acknowledgment.

The date of August 12 came and I was once again in my car traveling the usual route when I came across a larger, more permanent sign in the road that said "ROAD CLOSED TO THRU TRAFFIC." My muscle memory told me to carry on because this is my normal route, right? I quickly came across another sign, across the entire road, that emphasized "ROAD CLOSED TO THRU TRAFFIC."

I grudgingly turned the car around and found an alternate route to my destination. While longer and less direct, I still arrived at where I needed to go.

Isn't this a metaphor for life these days? Isn't this a metaphor for what businesses and brands and organizations are dealing with as the pandemic hit, seemingly waned, and now is back in its continued disruption of our usual, chosen paths? How many saw an initial sign but carried on believing the challenge to be short-lived? Or, perhaps not believing that it was a challenge at all?

The longer, altered route may be less satisfying during the journey but the end result is often more rewarding given the challenge that's been overcome. While the longer way may not synch up with our desire for instant gratification or our muscle memory, it does satisfy the need to problem solve and to achieve the desired result.

Don't let the longer way get in your way.