On Brand +
Wednesday, April 5, 2017
How Pepsi got it so wrong
A spot-on breakdown of how a brand got a piece of advertising content so very wrong.
http://www.adweek.com/brand-marketing/how-pepsi-got-it-so-wrong-unpacking-one-of-the-most-reviled-ads-in-recent-memory/?curator=MediaREDEF
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